Tue, 18 Mar 2014 | ADMINISTRATION
Blissful Daze, a wedding dress store in Sheffield’s city centre, has entered administration after being hit by rising costs and competition.
The joint administrators Andy Wood and Chris White of The P&A Partnership were drafted in on 5 March 2014. Subsequently, the business is being closed down and all three members of staff, including founder Carol Gyte, have lost their positions.
The business suffered falling sales due to a new trend for customers to use the shop to try on dresses then head online to make purchases elsewhere. Rising costs of fabric and logistics, as well as increasing wages in China where most of Blissful Daze’s clothing was produced, did not help matters.
The financial pressure was made worse as the business was unable to absorb the rise in VAT on stock prices.
Established in 2006, Blissful Daze sold wedding and occasion wear, and steadily increased in sales over the years with staff numbers rising to five.
Joint administrator Mr Wood commented: “This business has been badly affected by changing consumer habits and the global increase in raw material costs.
“Customers were using Blissful Daze as a showroom to try on dresses and then going online to buy them.”
The situation is yet another example of high street retailers being thwarted by the “internet shopping phenomenon”, leaving Blissful Daze unable to compete.
______________________________________________________________________
Related information:
Contact the administrators
Businesses in administration
This high-class restaurant in South Yorkshire is a rare opportunity, featuring a prime city-centre location and a vibrant, elegantly designed interior.
LEASEHOLD
This well-established stoves and cookers business in East Sussex offers a tastefully organised setting with spacious showrooms, a large office, and nearby warehousing featuring excellent facilities like a forklift.
LEASEHOLD
This well-established mechanical, plumbing, and electrical contracting and maintenance business boasts an exceptional reputation, having operated for around 50 years with a focus on the education and health sectors.
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.