Mon, 21 Oct 2013 | ADMINISTRATION
Farrell, the fashionline founded by pop star Robbie Williams, has been liquidated.
The line was launched back in September 2011 and sold through high-end department stores, including Selfridges and House of Fraser. The company also had an online outline through very.co.uk.
However, despite recent efforts to revive the brand and the launch of a pop-up shop in Covent Garden just six weeks ago, the company has now been liquidated.
Williams issued a statement: “The support of the men's press and retailers internationally since we started has been incredible and I want to thank them.
“I have also been fortunate to have had the opportunity to work with the talented Ben Dickens and will miss creating and working with and wish him every luck for the future.”
Ben Dickens, a former design director with Burberry was brought in as head of design for Farrell in November 2011. Williams claimed that the brand's aesthetic was inspired by his late grandfather, Jack Farrell, whose style he admired.
The pop-up shop closed last week and staff in the design studio and the shop floor were made redundant. The website has also ceased trading.
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