Digital transformation services firm secures PE-backing and unveils acquisition

Bluprintx, a digital transformation services provider, has secured investment from private equity firm Palatine and unveiled a new acquisition. The investment from Palatine’s buyout fund will support the firm’s growth ambitions, including a buy-and-build plan.

Headquartered in Liverpool, Bluprintx also has operations in the US, Netherlands and Australia. The company enables productivity and revenue growth via technology, data and AI services for marketing, sales and service.

Palatine’s investment will support the next phase of the company’s service and coverage expansion programme. This will include continuing to assess M&A opportunities that can provide customers with greater value, broader technology expertise and closer alignment with vendors such as Adobe.

With the backing in place, it has already completed a deal, acquiring commerce specialist ITG Commerce. The acquisition provides Bluprintx with increased capacity in the Adobe ecosystem, while taking the group’s headcount to more than 140 employees worldwide.

ITG Commerce, which creates commerce products, is a specialist in Adobe’s commerce platform, Adobe Commerce, as well as other mid-market commerce platforms. The company has operations in the US and Hungary.

Bluprintx founder and Chief Executive Lee Hackett (pictured above, right, with Palatine's James Painter) said: "Palatine’s backing is instrumental for Bluprintx as we continue to expand the services we offer to our customers. With this partnership and the subsequent acquisition of ITG Commerce, we are fortifying Bluprintx to give our customers direct and strategic support toward commerce objectives.

Hackett added that Bluprintx was expanding its pool of expert practices, while making the company’s services “more accessible across the globe with stronger bases in the US and Hungary.” He described the move as “the next step in our journey toward providing global enterprises with a full suite of digital transformations”.

Palatine Senior Investment Director James Painter added: "Palatine has a strong track record in the technology services sector and we are delighted to have completed on a platform in the digital transformation space, backing the Bluprintx management team in their buy and build strategy."


Mid-market acquisitions and bolt-on deals are expected to drive an increase in private equity M&A activity

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