Tue, 21 Jan 2025 | BUSINESS SALE
European pet food giant AlphaPet Ventures has bought UK premium dog treat brand JR Pet Products.
AlphaPet's strategy is to digitise the pet market and build and distribute premium brands across Europe. Its portfolio includes premium brands such as Wolfsblut, Wildes Land, Arden Grange, and Herrmann's Manufaktur.
JR Pet Products was founded in 2012 by Jonathan and Rebecca Davies and Stephen Tandy. Today the JR brand is the UK's leading premium dog treat brand, offering a wide range of natural dog chews and treats. It distributes its products through its own direct-to-consumer shop and via B2B partners.
In its last annual report for the year to 31 January 2024, it posted a revenue of £15.96 million, up 9.5 per cent on 2023. It gained 29,000 new customers, driven by surging demand for premium natural dog food and treats. The trend of pet humanisation - where pets are treated as one of the family - is also continuing to grow.
Marco Hierling, founder and CEO of AlphaPet, said: "Jonathan and Rebecca have built a fantastic brand. JR is an excellent addition to AlphaPet's brand portfolio, aligning with our commitment to healthy and premium pet food, while offering a highly complementary product range."
Jonathan and Rebecca Davies said: "We are looking forward to growing JR in the next years together with the AlphaPet team and making it even stronger than it is already today. We have a strong partner and supplier network that will help us to reach our future growth plans."
The whole team will stay on board, and Jonathan and Rebecca Davies will continue as managing directors of JR.
The deal marks AlphaPet's fourth acquisition since 2020. It was financed through a combination of equity and debt. Patria Investments acted as lead investor, alongside Venture Stars and existing AlphaPet shareholders.
Find out more about why overseas companies are looking to the UK for M&A
Also see: Global and UK Food & Beverage M&A Insight - members can also access our comprehensive list of the world's leading private equity buyers of food & beverage brands.
The company provides UK-wide distribution solutions, specialising in Hiab hire and transporting cargo that requires ADR certification. The business utilises its proficient drivers and fleet to effectively collect and distribute goods of all sizes, in...
This is a unique opportunity to acquire a well-established scaffolding supply business in Scotland, offering comprehensive services and working with blue-chip clients across various industries.
This reputable company is a leading supplier and installer of commercial flooring and hygienic wall cladding, known for its strong relationships and premier installer status with a market-leading manufacturer. With a broad range of installation solut...
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.