Fri, 09 Feb 2024 | BUSINESS SALE
Bristol-based tech startup Deazy has acquired Geektastic, a provider of customisable, peer-reviewed technical assessments. Geektastic’s assessments provide technical insights which enable enterprises to identify the best developers.
This is complementary to Deazy’s offering, with the firm working with a range of enterprises to address challenges in accelerating digital delivery by providing access to the best global development talents. Deazy operates a community of 85 global development partners, which is managed by the company’s in-house product and delivery experts.
According to Deazy, the acquisition of Geektastic means it will be able to readily demonstrate the skills and quality of its developer community to potential customers. Following the acquisition, Geektastic co-founder and Chief Executive Rick Brownlow will join Deazy as vetting and quality lead.
Andy Peddar, chief executive, Deazy, said: "We've worked with Geektastic since 2022 and saw such positive returns that it made perfect sense to bring them into the Deazy family.”
"We always aim to make digital delivery easier for our clients by giving them access to the best developers and full product delivery teams, and Geektastic helps us achieve that. We know how good our developers and teams are, but we can now be 100 per cent transparent about that quality and communicate that to clients.”
Rick Brownlow added: "Our methodology and proposition are a wonderful fit with Deazy. Enterprises have an almost insatiable need for high-calibre experts in software engineering, machine learning AI, and data engineering to complement the gaps in their teams, but some perceive working with external developers as risky. We remove that risk entirely and will be expanding the offering to include soft skills and cultural fit assessments later this year."
UK SME owners are increasingly recognising the transformative potential of M&A, with a recent study finding that 47 per cent of UK SME owners had considered an acquisition over the past year
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