Fri, 23 May 2025 | BUSINESS SALE
London-based financial services group Stubben Edge Group Limited has completed the acquisition of Jaywing UK, an integrated marketing agency based in Leeds and Sheffield, in a deal that aims to significantly boost the group's capabilities and help it to achieve its strategic objectives.
According to Jaywing UK, the deal will boost the group’s capabilities, particularly within financial services, through the target company’s expertise in areas such as integrated marketing strategy, data science and AI-driven proprietary technology developed by its Accelerator Lab.
The company adds that the deal will also provide its clients with access to a wider portfolio of integrated services. According to Jaywing UK Managing Director Catherine Kelly, the takeover will allow the firm “to significantly build on our 25-year legacy in data science, AI and integrated marketing.”
She continued: “By combining our deep expertise with Stubben Edge’s cutting-edge technology, we are truly enhancing our ability to deliver the innovative, data-driven solutions our clients need to achieve tangible growth and navigate complex markets.”
“Our focus at Jaywing remains on client success and utilising these newly combined capabilities to drive even better performance.”
Stubben Edge says that the deal will be an important step in its core mission, saying that Jaywing’s capabilities in analytics, data science and AI were “exceptionally complementary” to its strategic objectives.
Stubben Edge CEO Chris Kenning commented: “Jaywing’s exceptional reputation for digital marketing and data-driven insights will perfectly complement our own strengths and help us deliver even more integrated solutions to our clients.”
“Jaywing will bring its proven expertise in digital marketing and data insights to enhance Stubben Edge’s offerings, while Stubben Edge will enable Jaywing’s clients to benefit from a broader range of integrated services.”
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