Mon, 23 Jun 2025 | BUSINESS SALE
GreenThumb, the largest lawn care provider in the UK, has been acquired by a home services company based in Sweden. The takeover of GreenThumb represents KEYTO Group’s first acquisition in the UK.
Founded in 1986 by Stephen Waring, North Wales-headquartered GreenThumb was the UK’s first lawn treatment service. The company now serves around 300,000 customers, operating from 220 branches across the UK.
Over the past six years, the company has seen significant growth, with revenue increasing by 70 per cent and profits rising by 365 per cent. The partnership with KEYTO Group is described as marking a new chapter for the company, providing opportunities for innovation, growth and long-term value.
Paul Edwards, CEO of GreenThumb, commented: "We’re excited to become part of KEYTO’s journey. Their values, ambition, and long-term approach align perfectly with GreenThumb’s vision. As part of a wider group, we see great opportunities to evolve our services and outstanding customer experiences."
Magnus Agervald, Chief Executive of KEYTO Group, added: "GreenThumb is an exceptional company with an impressive history, loyal customers, and a passionate team. We’re thrilled to welcome them to KEYTO and look forward to shaping the future of home services together."
In GreenThumb’s most recent accounts at Companies House, for the year to March 31 2024, it reported turnover of around £15.2 million, up from £13.9 million a year earlier, with gross profit rising from £7.5 million to £8.1 million.
At the time, its fixed assets were valued at £3.4 million and current assets at £3.8 million, while net assets totalled £2.4 million.
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