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Fitness app Strava is set to buy UK tech company Runna, which develops personalised running training plans and coaching.
Runna was launched in 2022 and has helped millions of runners complete their first race.
“Coming off Strava’s accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users,” said Michael Martin, chief executive officer, Strava. “Running is booming worldwide—nearly 1 billion runs were recorded on Strava in 2024. Runna’s mission to give every runner a personalised plan to achieve their goal is a perfect fit.”
According to Strava’s Year In Sport data, running is the fastest growing sport globally, and Gen Z in particular are turning to running to create community and connection. This has created a sharp increase in race participation, with 43% of Strava users wanting to conquer a big race or event in 2025. Demand for training plans has grown quickly as more athletes look for personalised guidance.
“We are delighted to become part of Strava as we continue to focus on bringing the world the most customised and personalised training plans available,” said Dom Maskell, co-founder and chief executive officer, Runna. “We have spent many hours together with Strava senior management and we couldn’t be more excited to be on the same team.”
Fellow founder Ben Parker said: "Our passion is to give every runner a training plan and access to amazing coaching and this investment allows us to make even more improvements to everything we do at Runna, benefiting runners worldwide."
The plan is to keep the apps separate for the foreseeable future, and for Strava to invest in growing the Runna team and further accelerating its development.
The transaction is subject to customary closing conditions. Additional terms of the acquisition were not disclosed.
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