Mon, 10 Mar 2025 | DIVISION SALE
Leeds-based outdoor media operator 75Media has bought Mass Media’s large format digital roadside billboard portfolio.
Launching in 2020 with just 140 billboards, 75Media set out to build a company that could offer businesses – from local startups to household names – access to real audiences. Today, it operates over 1,200 billboards across the UK.
The move will integrate 49 new sites, with a reach of 19 million people a fortnight. According to 75Media, 31 sites have already been integrated into its digital portfolio to deliver greater audience numbers to brands in a range of locations including Wimbledon, Bristol, Southampton, Derby and Nottingham.
In addition to these 31 existing sites, 75Media will also operate a large proportion of Mass Media’s agreed future pipeline of D48 and large-format digital (LFD) sites, taking the total number to 49. This strategic move will significantly expand 75Media’s footprint, enhancing its reach and providing advertisers with even more opportunities to connect with key audiences.
Paul Inman, CEO and Founder of 75Media, said: “This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities.⯔
He added that Mass Media has built an impressive estate of large-format digital sites. “With the addition of a large proportion of its future pipeline of D48s and LFDs, we’re accelerating our growth and giving advertisers even more ways to engage with real audiences in prime locations,” he said.
Mass Lambresa, CEO of Mass Media added: “Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward. As we move on to new projects in the Out of Home (OOH) industry, focusing on emerging technologies and development, we’re confident that this move benefits both parties and ensures a strong future for these high-quality locations.”â¯
This acquisition comes at a pivotal moment for 75Media, following its recent seven-figure NPIF II investment from Mercia Ventures. It said that with a focus on delivering high-impact roadside advertising solutions, it will continue to grow its digital presence and develop AI-driven tools to make outdoor advertising more accessible and effective.
75Media’s UK-wide estate of classic and digital billboards now sits at 1,300, meaning the operator has the ability to broadcast to over 53% of the country’s adult population.
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