Experian to put email marketing business up for sale

Wed, 09 Nov 2016 | DIVISION SALE

Information services group Experian is to sell its email and cross-channel marketing business, it has announced.

The firm, best-known for its Credit Score product, said it had taken a strategic review of the decision as it published its financial results for the first half of the year.

Experian’s email and cross-channel marketing arm, the largest in its marketing services division, offers a number of services including social media integration, web display ads, customer targeting data and mobile optimisation.

The firm, headquartered in the US and with offices in Dublin and Nottingham, said in a statement: “Our email/cross-channel marketing business has improved considerably in the past 18 months with significant new client wins, resulting in strong revenue growth in the new cross-channel marketing platform.

“However, we see fewer synergies between email/cross-channel marketing and the rest of the group than for other parts of our business and so we are commencing a divestment process for the business.

“Email/cross-channel marketing is expected to contribute approximately $290 million (£233 million) to group revenue in FY17.”

Experian posted $2.23 billion (£1.79 billion) in revenue for the six months to 30 September 2016. Pre-tax profit was $520 million (£417 million), up from $458 million (£367 million) the same time last year.

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