Experian to put email marketing business up for sale

Wed, 09 Nov 2016 | DIVISION SALE

Information services group Experian is to sell its email and cross-channel marketing business, it has announced.

The firm, best-known for its Credit Score product, said it had taken a strategic review of the decision as it published its financial results for the first half of the year.

Experian’s email and cross-channel marketing arm, the largest in its marketing services division, offers a number of services including social media integration, web display ads, customer targeting data and mobile optimisation.

The firm, headquartered in the US and with offices in Dublin and Nottingham, said in a statement: “Our email/cross-channel marketing business has improved considerably in the past 18 months with significant new client wins, resulting in strong revenue growth in the new cross-channel marketing platform.

“However, we see fewer synergies between email/cross-channel marketing and the rest of the group than for other parts of our business and so we are commencing a divestment process for the business.

“Email/cross-channel marketing is expected to contribute approximately $290 million (£233 million) to group revenue in FY17.”

Experian posted $2.23 billion (£1.79 billion) in revenue for the six months to 30 September 2016. Pre-tax profit was $520 million (£417 million), up from $458 million (£367 million) the same time last year.

Find services businesses that are up for sale.


Share this article



Latest Businesses for Sale

High-Technology Business
UK Wide

Focused on advances in energy storage, energy harvesting motor and drive systems and software. Several projects are approaching proof-of-concept stage and will be ready for commercialisation in the near future. Driven by a highly experienced and qual...

Asking Price: Offers Invited
Turnover: £5,000,000

FREEHOLD


Distributor of Powered Lift Platforms
UK Wide

Specialises in the supply, installation and servicing of industry-leading, mainly pneumatically operated personnel lifting equipment for the industrial and transport sectors. Operates directly as the sole UK and Ireland distributor for an internation...

Asking Price: Offers Invited
Turnover: £1,000,000

LEASEHOLD


Technology Company with Unique Reusable Core Business for the Newspaper Trade (Fast Sale)
South East, UK

Interested parties are required to submit an expression of interest by 5pm on Tuesday 30th July 2019 with offers to be provided by 3pm on Thursday 1st August 2019. An opportunity exists to acquire the business and assets of this division of a highly...

Asking Price: Offers Invited
Turnover: £300k - £1m


View more businesses for sale

News Search

Latest News

 
23
 
Jul
 

Award-winning American diner put up for sale | BUSINESS SALE

An award-winning 50s-style American diner in Albert Village,...

 
22
 
Jul
 

Ayr Artwork firm goes into administration | BUSINESS SALE

The Steve Brown art company has announced that it has entere...

 
19
 
Jul
 

Outdoor activity centre completes MBO | BUSINESS SALE

An outdoor water activity centre has been successfully sold ...

Free guide: 10 Biggest Buyer Mistakes

Sign up to receive our acquisition alert emails to get your FREE guide

Email


Related News

 
26
 
Sep
 

Experian PriceGrabber still up for sale | BUSINESS SALE

Some of Experian's non-core businesses remain up for sa...

Want access to the latest businesses for sale?

Business Sale Report is your complete solution to finding great acquisition opportunities.

Join today to receive:

  • Comprehensive range of businesses for sale
  • Make direct contact with business sellers or their intermediaries
  • Access to all UK administrations, liquidations and winding-up petitions
  • Daily email alerts for the latest businesses for sale & distressed notifications
  • Business Sale Report publication posted to you every month
  • Advertise your acquisition requirements on our "business wanted" section

All this and much more, including the latest M&A news and exclusive resources