Wed, 09 Nov 2016 | DIVISION SALE
Information services group Experian is to sell its email and cross-channel marketing business, it has announced.
The firm, best-known for its Credit Score product, said it had taken a strategic review of the decision as it published its financial results for the first half of the year.
Experian’s email and cross-channel marketing arm, the largest in its marketing services division, offers a number of services including social media integration, web display ads, customer targeting data and mobile optimisation.
The firm, headquartered in the US and with offices in Dublin and Nottingham, said in a statement: “Our email/cross-channel marketing business has improved considerably in the past 18 months with significant new client wins, resulting in strong revenue growth in the new cross-channel marketing platform.
“However, we see fewer synergies between email/cross-channel marketing and the rest of the group than for other parts of our business and so we are commencing a divestment process for the business.
“Email/cross-channel marketing is expected to contribute approximately $290 million (£233 million) to group revenue in FY17.”
Experian posted $2.23 billion (£1.79 billion) in revenue for the six months to 30 September 2016. Pre-tax profit was $520 million (£417 million), up from $458 million (£367 million) the same time last year.
Find services businesses that are up for sale.
A bustling pub in Pontefract, West Yorkshire, presents a unique opportunity with potential for building development.
FREEHOLD
Opportunity to acquire a well-established sign manufacturing and installation business in North West England, known for its quality craftsmanship and reliable service.
A well-known and much loved entertainment venue which is the central hub of this seaside town community on the Durham coast. Located between Sunderland and Durham this town boasts beautiful beaches and a thriving and rapidly expanding community.
FREEHOLD
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.