Thomas Cook considers sale of Club 18-30

Tue, 15 May 2018 | DIVISION SALE

Thomas Cook has announced it may consider selling its Club 18-30 brand following the 2018 summer season after 20 years of ownership.

According to a company spokeswoman, the leading holiday firm remains "committed" to Club 18-30 for 2018 but is currently exploring options for the brand's future, "including the possibility of a sale".

Reportedly, the company is hoping to put more focus on its Club brand, which was launched earlier this year with an emphasis on providing tailored holidays for millennial travellers. Specifically, a spokesperson revealed that the new concept will focus on its own-brand hotels and feature a range of attractions aimed at younger guests including poolside DJs and high quality food that will appeal to the "Instagram generation".

Founded in the 1960s, Club 18-30 was designed to deliver cheap package holidays to singles and young couples travelling without the responsibility of children. The brand received a boost in bookings after the ITV programme Club Reps provided a behind-the-scenes look at the holidays. However, they have since declined once more.

Commenting on the potential sale of the division, Simon Calder, travel editor for the Independent, agreed that the company's most recognised brand is now becoming tired and pointed out that many of the brand's first travellers are now in their 70s.

"'Hosting the wildest party holidays' (one of its marketing slogans) from Magaluf to Bulgaria is no longer especially popular with local authorities, who are cracking down on organised bar crawls," he said.

"Thomas Cook is moving steadily upmarket, ditching cheap and nasty accommodation in favour of sophisticated all-inclusive properties."


Share this article



Latest Businesses for Sale

Pantomime Production Specialist
UK Wide

Specialises in the production of pantomimes & childrens' productions, which are staged across the UK. The company also hires out scenery, props and costumes to independent producers & mid-scale production companies. Produces pantomime productions acr...

Asking Price: Offers Invited
Turnover: £2,300,000

Distributor of Motorised TV Beds
South of England, UK Wide

Distributor of motorised TV beds manufactured to company designs in Malaysia, & connected, tested, & dispatched to B2B clients in the UK, Europe, & worldwide. Unique range of products are protected by both approved UK patents and worldwide design reg...

Asking Price: Offers Invited
Turnover: £786,000

Leases Equipment & Vehicles to the Touring Music Industry
UK Wide

Supplier of rental equipment, services and vehicles to the touring music industry. This includes: "Backline" musical instruments, stage equipment, self-drive minibuses, storage cases, bespoke flight cases, sound equipment and tour consumables. Offers...

Asking Price: Offers Invited
Turnover: £1,700,000


View more businesses for sale

News Search

Latest News

 
19
 
Jan
 

Luxury lodging group enters administration | ADMINISTRATION

An Essex-based company which operates eight luxury lodge par...

 
17
 
Jan
 

Fine paper business enters administration | ADMINISTRATION

Arjowiggins UK, which operates a number of trading companies...

 
15
 
Jan
 

Hawk Plant enters administration | ADMINISTRATION

The Shropshire company, that has previously undertaken landm...

Free guide: 10 Biggest Buyer Mistakes

Sign up to receive our acquisition alert emails to get your FREE guide

Email


Related News

 
20
 
Nov
 

Thomas Cook sells forex businesses | BUSINESS SALE

Thomas Cook Group has confirmed the sale of its corporate fo...

 
29
 
Jun
 

Thomas Cook has put Neilson holidays business up for sale | DIVISION SALE

Thomas Cook has put ski and sailing holiday firm Neilson on ...

 
04
 
Mar
 

Possible division sale for Thomas Cook | DIVISION SALE

Harriet Green, the new chief executive of Thomas Cook, is mo...

Want access to the latest businesses for sale?

Business Sale Report is your complete solution to finding great acquisition opportunities.

Join today to receive:

  • Comprehensive range of businesses for sale
  • Make direct contact with business sellers or their intermediaries
  • Access to all UK administrations, liquidations and winding-up petitions
  • Daily email alerts for the latest businesses for sale & distressed notifications
  • Business Sale Report publication posted to you every month
  • Advertise your acquisition requirements on our "business wanted" section

All this and much more, including the latest M&A news and exclusive resources