Tue, 15 May 2018 | DIVISION SALE
Thomas Cook has announced it may consider selling its Club 18-30 brand following the 2018 summer season after 20 years of ownership.
According to a company spokeswoman, the leading holiday firm remains "committed" to Club 18-30 for 2018 but is currently exploring options for the brand's future, "including the possibility of a sale".
Reportedly, the company is hoping to put more focus on its Club brand, which was launched earlier this year with an emphasis on providing tailored holidays for millennial travellers. Specifically, a spokesperson revealed that the new concept will focus on its own-brand hotels and feature a range of attractions aimed at younger guests including poolside DJs and high quality food that will appeal to the "Instagram generation".
Founded in the 1960s, Club 18-30 was designed to deliver cheap package holidays to singles and young couples travelling without the responsibility of children. The brand received a boost in bookings after the ITV programme Club Reps provided a behind-the-scenes look at the holidays. However, they have since declined once more.
Commenting on the potential sale of the division, Simon Calder, travel editor for the Independent, agreed that the company's most recognised brand is now becoming tired and pointed out that many of the brand's first travellers are now in their 70s.
"'Hosting the wildest party holidays' (one of its marketing slogans) from Magaluf to Bulgaria is no longer especially popular with local authorities, who are cracking down on organised bar crawls," he said.
"Thomas Cook is moving steadily upmarket, ditching cheap and nasty accommodation in favour of sophisticated all-inclusive properties."
Indoor children's soft play centre, laser tag arena, cafe, restaurant and home food delivery service. This life style opportunity has arisen to buy a Children's Indoor Soft Play Centre business in Cornwall with a consistent £470k to £490k turnover th...
FREEHOLD
Well-established company operating for over 14 years. Offers weekend breaks, five-day breaks and summer holidays to the UK and Europe. Provides a door-to-door pick-up service. Prints a range of holiday and excursion brochures.
FREEHOLD
This is a fantastic opportunity to acquire an elegant Hair Salon in one of the most fashionable areas of London's West End. This business is well established, with a strong turnover and an experienced team of stylists. It utilises the Shortcuts softw...
LEASEHOLD
|
25
|
|
Nov
|
JD Sports emerges as final remaining bidder for Debenhams | BUSINESS SALE
Sportswear chain JD Sports is reported to be in exclusive ta...
|
24
|
|
Nov
|
Manchester construction group calls in administrators | ADMINISTRATION
Manchester-based construction firm Goodwin’s Construct...
|
23
|
|
Nov
|
Noble Foods planning sale of dessert brand Gu | BUSINESS SALE
Giant egg producer Noble Foods is seeking a sale of Gu Puds,...
Sign up to receive our acquisition alert emails to get your FREE guide
|
23
|
|
Sep
|
Thomas Cook seeking 'last-ditch' fire sale [UPDATED] | BUSINESS SALE
Thomas Cook Group is reportedly trying to piece together a l...
|
20
|
|
Nov
|
Thomas Cook sells forex businesses | BUSINESS SALE
Thomas Cook Group has confirmed the sale of its corporate fo...
|
29
|
|
Jun
|
Thomas Cook has put Neilson holidays business up for sale | DIVISION SALE
Thomas Cook has put ski and sailing holiday firm Neilson on ...
Business Sale Report is your complete solution to finding great acquisition opportunities.
Join today to receive:
All this and much more, including the latest M&A news and exclusive resources