Unilever to sell off men's hair care product Brylcreem

Mon, 30 Jun 2014 | DIVISION SALE

Unilever, the Anglo-Dutch consumer products giant, is preparing to sell its men’s hairstyling brand Brylcreem.

PwC is working with Unilever to explore sale options for the brand as well as a selection of its other smaller personal care brands in a bid to slim down its portfolio and focus on 15 “power brands". The company also wants to achieve cost savings of £400 million by the end of 2014.

It purchased the brand in 2010 as part of a £1 billion purchase of personal care products from US company Sara Lee, and also included Kiwi shoe polish and Radox shower gels.

Brylcreem was created in 1928 by Birmingham-based firm County Chemicals, and was only sold to barbers at first. It was among the first brands to use sports stars to market a product, and got England cricketer Denis Compton on board as the face of Brylcreem in the 1950s.

In more recent years the product has been fronted by David Beckham and Kevin Pietersen.

It is expected that the sale will draw the attention of international trade buyers, particularly form the Indian and Chinese markets.

Unilever has jettisoned many of its food businesses including Peperami to US food maker Jack Links and Skippy peanut butter to Hormel Foods. It has also been trying to shake off its Slim-Fast brand in a £1 billion sale, but with changing diet habits this is proving to be a difficult goal to reach.

News archive:
Unilever to sell Sanex to satisfy industry regulators
Unilever considers sale of leading food brands including Ragu and Chicken Tonight

Share this article

Latest Businesses for Sale

High-End Golf Equipment Supplier
UK Wide

Successful company operating for over 17 years. Provides a comprehensive range of golf equipment to satisfy all customer requirements, comprising clubs, clothing, bags, trolleys and complementary accessories. Significant scope to invest additional re...

Asking Price: Offers Invited
Turnover: £7,514,000


Commercial Fit-Out & Facilities Management & Maintenance Services
UK Wide

Offers a comprehensive range of services, specialising in the project management and construction management of commercial fit-out projects. Operates from several strategically located premises in South England. Offers invited.

Asking Price: Offers Invited
Turnover: £4,201,901


South East, UK

Provides mobile data network solutions and services to businesses operating within a wide variety of sectors. Services include data SIMs with a fixed IP address, dynamic data SIMs, integration services, VoIP and virtual numbers. Serves over 790 activ...

Asking Price: Offers Invited
Turnover: £1,254,781


View more businesses for sale

News Search

Latest News


Trafford Centre up for sale after Intu administration | COMMERCIAL PROPERTY

Manchester’s Trafford Centre shopping mall is up for s...


Administrators bring three former Shepherd Cox Group hotels to market | DIVISION SALE

Administrators have put three hotels in the North of England...


Baird Group to close stores as CVA is approved | BUSINESS NEWS

Retailer and wholesaler Baird Group, the license holder for ...

Free guide: 10 Biggest Buyer Mistakes

Sign up to receive our acquisition alert emails to get your FREE guide


Related News


Laura Ashley enters administration as virus hits funding hopes | ADMINISTRATION

Home furnishings and fashion retailer Laura Ashley has filed...


Forensic science equipment supplier completes MBO | MBO/MBI

A private equity firm has backed the management buyout of a ...


Cycle retailer seeks buyer | BUSINESS SALE

Evans Cycles have entered the market and are on the hunt for...

Want access to the latest businesses for sale?

Business Sale Report is your complete solution to finding great acquisition opportunities.

Join today to receive:

  • Comprehensive range of businesses for sale
  • Make direct contact with business sellers or their intermediaries
  • Access to all UK administrations, liquidations and winding-up petitions
  • Daily email alerts for the latest businesses for sale & distressed notifications
  • Business Sale Report publication posted to you every month
  • Advertise your acquisition requirements on our "business wanted" section

All this and much more, including the latest M&A news and exclusive resources