Mon, 11 Nov 2024 | MBO/MBI
Foodservice marketing agency Omne has undergone a management buy-out following an £8.7 million investment from private equity group YFM Equity Partners.
Bedfordshire-based Omne has built up a global client base since it was launched in 2001 including huge industry names such as Unilever, McCain and Arla.
The full-service B2B agency, with 60 employees, provides a range of marketing solutions, including end-to-end strategic consulting, insight and trend forecasting, brand campaigns, ABM demand generation, specialist trade communications and an award-winning incentive/rewards software solution.
Omne hopes the deal will expand its market presence, develop deeper strategic partnerships, and enhance its solutions.
The MBO is being led by incumbent Omne CEO, Michael Gividen, who has been with the business since its inception. “Following a period of really exciting growth, YFM is propelling the next phase of our company’s journey. With their financial and strategic support, we can harness our unrivalled expertise in the food, beverage and hospitality markets to build long-term strategic and creative partnerships with new clients, in the UK and internationally,” he said.
There is a lot to play for given that the global food service market size alone is projected to grow from $3,486 billion in 2024 to $6,348 billion by 2032.
Alongside Gividen, key members of the MBO include Managing Director Chris Davies, Director of Client Growth Rebecca Lewis-Stanton and Strategy Director Anna Massey.
Omne said that a ‘pivotal part of this new chapter’ is the appointment of Sophie Daranyi as non-executive chair. She is known in the industry for her work leading the Omnicom Commerce Group.
Daranyi said, "Omne is at a transformative point, and I’m excited to contribute to the next phase of its growth, building on the strong culture and client focus that defines the agency."
David Wrench, partner at YFM added: “Omne is an impressive business and excellent investment prospect. We are excited to be backing an incumbent management team that is well embedded within its niche and at the helm of a high-calibre, high-profile agency.”
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