Fri, 23 Aug 2024 | MERGER
PropertyPal and Propertynews, two of Northern Ireland’s most prominent property websites, have announced that they have merged in a transaction aimed at driving innovation and enhancing the experiences of agent advertisers and those searching for homes.
Following the strategic merger, the two will continue to operate as distinct websites. Significant investment plans for both websites will focus on upgrading underlying technology infrastructure, improving marketing and enhancing the software suite offered to agents.
These efforts will be overseen by a new leadership team, to ensure that both websites meet the evolving needs of agents and users. Emma McNally has been appointed Chief Operating Officer of PropertyPal, while former Propertynews owner GCD Technologies becomes a shareholder of parent company PropertyPal Limited. GCD Managing Director Andrew Gough will also join PropertyPal’s board of directors.
PropertyPal Chief Executive Jordan Buchanan commented: "This merger is very positive for our people, our customers, and our website users. We are bringing together the best of our technology, people, and cultures to create something even better. Our aim is to enhance the value we offer to consumers and agent partners alike."
Buchanan continued: "Our commitment to innovation and customer satisfaction remains at the core of everything we do, and I am confident that this merger will drive forward our vision of providing exceptional service and support to the Northern Ireland property market. We look forward to working closely with our agents and stakeholders during this exciting transition and beyond."
Emma McNally added: "This is a significant milestone for both websites. Through a united approach, we will strengthen our offerings to drive growth and innovation. By combining our technical, commercial, and sector expertise, we will deliver a best-in-class user experience and create additional value for our customers. I am eager to engage with our expanded team and valued business partners to achieve our shared vision for success."
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