Deal Insight Series:

What price should a business buyer open with?




In this video of our Deal Insight Series, Rob Goddard from Evolution CBS How much you should offer when opening the negotiations for buying a business

Over the past fifteen years Rob Goddard has brokered over 350 business sales, with a combined transaction value of over £2 billion. In this video mini series he shares his deal insights with us.


The transcript of the interview follows:

What price should a business buyer open with?

Offer half of what you think it might be worth and the reason I say that is because we work for sellers as well as buyers. Sellers usually want at least twice of what worth. So as a buyer if you want half and they want double somewhere in-between there is a meeting point between buyer and seller.

Sellers will always want more than as it’s worth because they want as much as possible. Buyers/investors want to pay as little as possible because they want to get more for their money. The price that a seller...


The full video and article is available to our members, click here to view our membership options.

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Rob Goddard is the founder of Evolution CBS.


Business Sale Report have been providing our members with business acquisition opportunities and insightful resources since 1995.


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