Deal Insight Series:

What price should a business buyer open with?

In this video of our Deal Insight Series, Rob Goddard from Evolution CBS How much you should offer when opening the negotiations for buying a business

Over the past fifteen years Rob Goddard has brokered over 350 business sales, with a combined transaction value of over £2 billion. In this video mini series he shares his deal insights with us.

The transcript of the interview follows:

What price should a business buyer open with?

Offer half of what you think it might be worth and the reason I say that is because we work for sellers as well as buyers. Sellers usually want at least twice of what worth. So as a buyer if you want half and they want double somewhere in-between there is a meeting point between buyer and seller.

Sellers will always want more than as it’s worth because they want as much as possible. Buyers/investors want to pay as little as possible because they want to get more for their money. The price that a seller...

The full video and article is available to our members, click here to view our membership options.


Rob Goddard is the founder of Evolution CBS.

Business Sale Report have been providing our members with business acquisition opportunities and insightful resources since 1995.

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