Suitors lining up for a bowl of Weetabix - reports

Mon, 23 Jan 2017 | BUSINESS SALE

An Italian pasta firm, a joint-venture between some of the world’s major cereal companies and PepsiCo are among the businesses reported to be lining up for a bite of the UK’s second biggest cereal brand, Weetabix.

Last year, Bright Food Group, Weetabix’s Chinese owner, hired Goldman Sachs to sound out interest from potential buyers for its 60 per cent stake in the firm. With the business valued at as much as £2 billion, analysts think a bidding war is on the cards.

Reports put Cereal Partners Worldwide, a JV between Nestle and General Mills, PepsiCo and Italian family business Barilla among the hungry and interested parties. You may be wondering where cereal giant Kellogg’s is in all this - it’s thought the firm is wary of bidding because of competition concerns.

Weetabix, established in 1932 and a family-owned business until only 2003, has a 13 per cent share in the UK cereal market and operates a number of other breakfast brands including Alpen and Ready Brek.

The state conglomerate Bright Food bought a majority stake in Weetabix in 2012 with the remaining shares held by Baring Private Equity Asia. However, while there has been growth in Asia the brand has struggled to properly cement its place on Chinese breakfast tables.

Weetabix turned over £346.4 million in the year to January 2016, compared to £352.1 million year earlier, with pre-tax profit dropping to £94.3 million.

Find food businesses for sale.


Share this article



Latest Businesses for Sale

Luxury Kennels & Cattery
Yorkshire and the Humber, UK

Luxury kennels and cattery with professional grooming parlour (licensed for 142 dogs and 26 cats) in Peterborough for Sale. An opportunity to acquire this luxury kennels and cattery with stunning spacious four bedroom detached residence which must be...

Asking Price: £1,500,000
Turnover: £522,542

LEASEHOLD


Haulage Business
South Wales, Wales, UK

The business has been established for a number of years and has been owned and operated by the founder since that date. Offers invited.

Asking Price: £850,000
Turnover: £2,595,443

FREEHOLD


Bar & Function Room
Ilkley, Yorkshire and the Humber, UK

Situated in the heart of Ilkley town centre just off the busy Brook Street. The yard is a stylish bar offering a wide range of drinks, good, quality food, music with varied DJ’s and live artists all encompassed in an interesting layout. Offers invite...

Asking Price: £775,000
Turnover: £600,000

FREEHOLD



View more businesses for sale

News Search

Latest News

 
22
 
Mar
 

Scunthorpe nightclub up for sale | BUSINESS SALE

A former nightclub based in Scunthorpe has been put up for s...

 
21
 
Mar
 

Kent Logistics provider completes a successful acquisition | BUSINESS SALE

A Kent-based personalised logistics provider, backed by Livi...

 
20
 
Mar
 

Warrington construction company enters administration | ADMINISTRATION

A prominent construction business headquartered in Orford Gr...

Free guide: 10 Biggest Buyer Mistakes

Sign up to receive our acquisition alert emails to get your FREE guide

Email


Related News

 
18
 
Apr
 

Weetabix to be sold for £1.4bn | BUSINESS SALE

Weetabix, the largest producer of breakfast cereals in the U...

 
24
 
Mar
 

Whitworths snack-food manufacturer up for sale | BUSINESS SALE

Whitworths, one of the UK’s biggest snack-food manufac...

 
04
 
May
 

Chinese firm to buy 60pc stake in Weetabix | BUSINESS SALE

A Chinese firm has agreed to buy a 60 per cent stake in Weet...

Want access to the latest businesses for sale?

Business Sale Report is your complete solution to finding great acquisition opportunities.

Join today to receive:

  • Comprehensive range of businesses for sale
  • Make direct contact with business sellers or their intermediaries
  • Access to all UK administrations, liquidations and winding-up petitions
  • Daily email alerts for the latest businesses for sale & distressed notifications
  • Business Sale Report publication posted to you every month
  • Advertise your acquisition requirements on our "business wanted" section

All this and much more, including the latest M&A news and exclusive resources