Latest Insight Article

The Effect of Customer Experience on M&A

FOR BUYERS

What do customers think when businesses are taken over? A recent PricewaterhouseCoopers report called ‘CX in M&A’ was compiled from interviews with nearly 8,000 customers of businesses that have been through an acquisition or merger. Findings were interesting and not altogether negative. Of the 7,800 customers PwC talked to from around the world, some 46 per cent said that their ‘actual M&A experience’ as customers had been either ‘very positive’ or ‘...