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It’s now well-documented that stay-at-home orders during the COVID-19 pandemic accelerated an existing shift in retail from physical to online. Regular or occasional online shoppers increased their online shopping, of course, and began buying things online that they previously hadn’t, but there was also a huge, sudden growth in first-time online shoppers. Many older people, for instance, who were perhaps most vulnerable to the virus, turned to online grocery shopping for the first ...